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Sweet-Orr Protective Workwear Retail Store
I led the end-to-end development and launch of Sweet-Orr’s first dedicated protective workwear retail store in Johannesburg, creating a new direct-to-customer channel for the business.
Acting as the project lead, I was responsible for every stage of the initiative, including business planning, store concept development, retail design, shopfitter management, visual merchandising, product ranging, operational readiness, systems implementation, supplier coordination and launch execution.
Working across internal and external stakeholders, I transformed the concept into a fully operational retail environment that strengthened brand presence, improved customer access to the product range and established a new route to market for the business.
This project demonstrates my ability to lead complex commercial initiatives that span strategy, retail operations, customer experience and execution.
