Following the success of the “Love What You Do” campaign, I led the launch of Sweet-Orr’s utility fashion retail presence within Lemkus, one of South Africa’s leading streetwear and sneaker retailers.

The project involved developing a branded retail environment that introduced the Utility Fashion range to a new audience and strengthened the brand’s position within the lifestyle apparel market. I coordinated store design, merchandising, product assortment planning, stakeholder management, retail partner engagement, creative execution and launch activities to create a seamless in-store brand experience.

The initiative demonstrated how strategic retail partnerships can extend brand reach, create new customer acquisition opportunities and support commercial growth beyond traditional distribution channels.

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I WAS PROJECT LEAD AND LED THE DEVELOPMENT OF SWEET-ORR & CO’S ONLINE STORE AS A DTC CHANNEL TO MARKET.